Just when you thought your website was search engine optimized and then mobile search optimized, we have another challenge--voice search optimization. Yes, that’s right. According to Bright Local’s Voice Search for Local Business Study, 58% of consumers used voice search to locate information about a local business. Nearly half of that number (46%) voice searched every day and 28% about once a week. If you’re not thinking in these terms, you’re missing out on a lot of possible web traffic.
Who’s Using Voice Search?
The quick answer is everyone. What started as a novelty for early tech adopters has now become something, we all do as part of our multi-tasking. But if you need demographic information:
While smartphones are still the number one way people conduct voice search voice-enabled devices (like Alexa, Siri HomePod, and Google Home) that will continue to grow in popularity so it’s important to understand how you can optimize your web content to return advantageous results for your business.
Tips for Improving Voice Search Results
Consumers are most likely to search for food services like restaurants and cafes (51% of searches for these businesses are voice searches), grocery stores (41%), food delivery (35%), retail clothing stores (32%), and lodging (30%). If you’re in one of these businesses, you must think about voice optimization. But it’s a good idea even if you aren’t. When creating your business website content keep these things in mind:
Voice search is growing in popularity across the demographics. You’d be wise to consider it if you want to stay at the top of local search.
About the Yuba-Sutter Chamber
The Yuba-Sutter Chamber of Commerce is the Region’s premier business organization; We exist to be the CATALYST for business growth, the CONVENER of leaders and influencers who make things happen, and the CHAMPION for a stronger community. Visit yubasutterchamber.com.
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